Bradley Honan
Bradley is CEO & President of Honan Strategy Group, a polling, data analytics, and strategic communications firm that turns public opinion data into actionable strategic recommendations.
A widely quoted strategist on polling, market research, and data analytics, Bradley helps C-suite executives, political candidates, and senior government leaders understand shifting public sentiment – and how to persuade “swing consumer/voters”.
For more than 25 years, Bradley’s strategic counsel has taken him from the Clinton White House to corporate boardrooms, working with companies including American Airlines, Goldman Sachs, Johnson & Johnson, Major League Baseball, Pepsi, Pfizer, and Starbucks. In politics, he has advised Bill and Hillary Clinton, Tony Blair, Mike Bloomberg, and the Democratic National Committee, as well as many local candidates across the country. He has also worked internationally advising officials and candidates in Colombia, Great Britain, Italy, Israel, Ukraine, and beyond.
Prior to founding Honan Strategy Group, Bradley served as CEO of KRC Research, part of Weber Shandwick, and previously led the New York research practice at Edelman. He also spent over a decade at Penn, Schoen and Berland shaping the polling strategy behind some of the toughest campaigns in modern politics.
Bradley’s polling and strategic work has resulted in:
- Companies developing more effective go-to-market strategies grounded in polling and data analysis.
- Brands and companies strengthening their marketplace positions and corporate reputations through higher sales and greater customer loyalty.
- Public relations, advertising, and marketing campaigns that cut through the clutter with the most impactful messaging and audience targeting.
- Media coverage and content generated for companies and brands through thought leadership and opinion research.
- Political candidates winning tough primary and general election campaigns through poll-driven messaging and voter targeting strategy.
- Companies and organizations leveraging the latest technology through Honan’s proprietary suite of analytical platforms, including HonanAI.
His polling and strategic insight has been featured in The New York Times, The Wall Street Journal, NY Post, NY Daily News, The Washington Post, Bloomberg, CNN, and Fortune, among others, and he has been named multiple times to AM New York’s and City & State’s power lists for PR and political consulting.
Bradley holds a Master’s Degree in Survey Research and Analysis and a B.A. from the University of Connecticut, and studied at the London School of Economics.