Elisabeth is Co-Founder and Partner at Honan Strategy Group. She advises clients on using data to meet business and marketing goals, leads the firm’s operations, and drives the technology-led innovation behind HSG’s data analytics work.

With nearly 25 years of market research experience across the corporate, nonprofit, and political arenas, Elisabeth’s focus has been branding and corporate reputation, spanning financial services, insurance, professional services, trade associations, and consumer packaged goods. She has also worked on numerous political campaigns advising on polling, voter targeting, and GOTV efforts.

Elisabeth got her start on Capitol Hill working for the late Senator Daniel Patrick Moynihan, both in his personal office and on the Senate Finance Committee, and later did opposition research for congressional challengers at a leading DC firm.

In the corporate world, she has held roles at leading research and analytics firms including Yankelovich Partners, Nielsen, and the Harris Poll, managing major client engagements focused on brand health, brand positioning, and corporate reputation, including the Harris Poll’s reputation ranking of the Top 100 Companies.

Elisabeth graduated cum laude with a B.A. in History and a minor in Political Science from Union College in Schenectady, NY.